Getting more salon reviews

Google says reviews show next to your Business Profile in Maps and Search, and that more reviews and positive ratings can help your local ranking. To make asking easy, share a Google review link or QR code with clients at checkout. Google doesn’t allow offering incentives, such as free or discounted services, in exchange for reviews. Customers need to be signed in to a Google Account to leave one. Google also recommends replying to reviews. For more, see our guide to Salon Marketing Agency.

Answering a bad grooming review

Google’s advice for negative reviews is to reply promptly, address the reviewer by name, and respond to their specific feedback. Show empathy and apologize where it’s genuine. Acknowledge real mistakes without taking responsibility for things outside your control. Never share a reviewer’s private information or make it personal. If the situation is complicated, politely ask them to call or email so you can sort it out privately. Constructive replies can even lead the customer to update their review. If a review breaks Google’s content policies, you can flag it. For more, see our guide to Marketing Your Pet Grooming Business for Growth.

Local services ads for auto repair

Google’s Local Services Ads put eligible businesses in local search with a Google Verified badge. You pay only when a potential customer contacts you through the ad, not for clicks. Eligibility depends on your business category and location, so check Google’s list of eligible services before you plan around it. For more, see our guide to Auto Repair Shop Marketing.

Why my roofing company is not ranking locally

Google says local results are based mainly on relevance, distance, and prominence. Relevance is how well your Business Profile matches the search. Distance is how far you are from the searcher. Prominence is how well known you are, which includes links to your site and your review count and ratings. Google recommends verifying your Business Profile, keeping your information complete and accurate, replying to reviews, and adding photos. It also says there is no way to request or pay for a better local ranking. For more, see our guide to SEO for Roofers: A Clear Guide to Local Customers.

Drone footage at outdoor events

Flying a drone for a business, such as filming an outdoor event, falls under the FAA’s Part 107 rules for drones under 55 pounds. The pilot needs an FAA Remote Pilot Certificate, earned by passing the Unmanned Aircraft General (UAG) knowledge test, and the drone must be registered with the FAA. Some operations need an FAA waiver. Ask any videographer you hire to confirm they are certificated before they fly at your event. For more, see our guide to Corporate Event Videography.

Schedule a Call