Learning Academy

Google says there are no additional requirements to appear in AI Overviews or AI Mode, and that the same SEO best practices still apply. For a home builder, that means pages Google can crawl and index, with helpful, specific content about your homes, communities, and...

The U.S. Copyright Office says a work is "made for hire" in two situations: when an employee creates it as part of their regular job, or when certain types of commissioned work, including part of a motion picture or other audiovisual work, are covered by a written...

A "good" conversion rate depends on your industry, business model, audience, and goal. Our guide cites WordStream's figure of about 2.35% as the average landing page conversion rate across industries. To find your own rate, divide conversions by visitors and multiply...

Google says reviews show next to your Business Profile in Maps and Search, and that more reviews and positive ratings can help your local ranking. To make asking easy, share a Google review link or QR code with clients at checkout. Google doesn't allow offering...

Google's advice for negative reviews is to reply promptly, address the reviewer by name, and respond to their specific feedback. Show empathy and apologize where it's genuine. Acknowledge real mistakes without taking responsibility for things outside your control....

Google's Local Services Ads put eligible businesses in local search with a Google Verified badge. You pay only when a potential customer contacts you through the ad, not for clicks. Eligibility depends on your business category and location, so check Google's list of...

Google says local results are based mainly on relevance, distance, and prominence. Relevance is how well your Business Profile matches the search. Distance is how far you are from the searcher. Prominence is how well known you are, which includes links to your site...

Flying a drone for a business, such as filming an outdoor event, falls under the FAA's Part 107 rules for drones under 55 pounds. The pilot needs an FAA Remote Pilot Certificate, earned by passing the Unmanned Aircraft General (UAG) knowledge test, and the drone must...